Here is a checklist for creating your personal web presence. It`s a summary of many steps described in my Nobody’s Guide course.
▢ Search variants of your name to see what strangers can learned about you on the web.
▢ Take and save a screenshot of the search results for each variant of your name.
▢ Take a headshot photo and write a biographical description of your skills, offerings, or products
▢ Create an online 1-page web profile (with photo, description, and call to action).
▢ Back up versions of your profile for possible later use.
▢ Create a professional email signature with photo, job title, and tagline.
▢ Add your web profile URL link to your email signature file and elsewhere.
▢ Add the signature file to your current email program.
▢ Save your signature files and bookmarks for later use and revision.
▢ Purchase your domain name based on availability and lessons learned from Google searching your name.
▢ Connect your newly purchased domain name to an email account to create a firstname.lastname@example.org address.
▢ With a website builder create a personal website by adapting templates to your specific situation (no coding needed).
▢ Tailor your website’s title and meta-description to facilitate being found through Google searches.
▢ Choose and use a back-up system for your website content.
▢ Add your website address to your one-page profile and email signatures.
▢ Set up a Google Alert to monitor future web references to your name and variants.
▢ Regularly visit and update your email signature, web profile, and website.
▢ Some months later, rerun your original self name searches. Compare the new results to the saved screenshots of your original searches.
▢ Note improvements in your search ranking prominence and accuracy.
▢ Reward yourself for your significant accomplishment.
For detailed instructions about implementing each of the checklist steps, enrol in the Nobody’s Guide online course.